Stop Posting Random Stuff.
Start Building a Practice.

A content strategy built for chiropractors who want more patients, not more followers. Focused on dry needling, sciatica, and the conditions that keep your schedule full.

01 The Digital Snack Play

Sell a low-ticket product that generates revenue AND feeds patients into your practice.

$12-17 Price Point
24/7 Sells While You Sleep
100% Profit Margin
∞ Scales Infinitely

Most chiros post "10 Signs You Have Sciatica" content for free and wonder why nobody books. A digital snack flips this — you give away the strategy, sell the system, and the product itself becomes your best marketing tool.

02 Why This Works for Chiropractors

You have something 99% of digital product creators don't: real expertise and a real practice.

🎯 You Solve Real Problems

People are Googling "sciatica exercises that actually work" at 11pm. They don't want a blog post. They want a plan they can follow today. You can give them that.

💰 Low-Ticket = Low Risk

$12-17 is impulse-buy territory. Cheaper than a copay. But it qualifies the buyer — they've admitted they have the problem and they're willing to pay to fix it.

🔗 The Funnel Built In

The product IS the marketing. Someone buys the sciatica guide, follows the protocol, hits a wall at day 14, and the guide says: "If you're still at a 7/10, you need hands-on treatment." They book with you.

📈 Revenue From Day 1

Unlike "brand awareness" social media, a digital product generates actual revenue from the moment you start running ads. Your ad spend pays for itself.

The math: Sell 20 guides/month at $17 = $340. That covers your ad spend. Every local patient who books from the funnel is pure profit. And the guide sells to people statewide — not just your neighborhood.

03 Market Proof — People Are Already Buying This

This isn't theoretical. Etsy has thousands of listings for back pain and sciatica products. The demand exists.

1000+ Etsy Listings: Back Pain Planner
500+ Etsy Listings: Sciatica Planner
$7-27 Typical Price Range

🎯 What B2C Buyers Actually Want

  • Daily pain management tools — not info sheets
  • Routine adherence — "do this every day for 30 days"
  • Progress tracking — pain levels, mobility, triggers
  • Specific to their situation — not generic "back pain"
  • Actionable right now — not "consult your doctor"

⚠️ What Most Listings Get Wrong

  • Generic "10 signs of sciatica" — buyers already know they have it
  • Practitioner handouts sold B2C — clinical, not consumer-friendly
  • Static PDFs with no structure — just a list of stretches
  • No accountability — no tracking, no progression
  • No personality — could be from any random health blog

The gap in the market: Most Etsy sellers are designers making templates. They're not practitioners. A real chiro with a real protocol, real video demos, and a real practice to back it up? That's a massive trust advantage nobody else has.

04 What to Actually Sell

Not a generic PDF. A structured protocol with a result. Here are the product types that convert.

High-Converting Product Angles

📅 Guided Challenges & Recovery Roadmaps

"Do this every day for 30 days" framing outsells generic info sheets every time.

  • 30-Day Sciatica Relief Challenge — daily stretch calendar, exercise checklist, habit tracker
  • 10-Minute Morning Stiffness Reset — bite-sized routine for specific time of day
  • 21-Day Back Pain Protocol — progressive, builds over 3 weeks

📊 Personal Symptom & Trigger Logs

People want to track what's happening — not just read about it.

  • Daily Pain & Mobility Tracker — 1-10 scale, triggers, sleep quality, stretch completion
  • Flare-Up Log — what triggered it, what helped, what made it worse
  • Post-Treatment Journal — track progress after dry needling sessions

🪑 Niche Demographic Guides

Specificity sells. "For desk workers" beats "for everyone."

  • Senior Chair Exercise Bundle — large-print, low-impact, seated stretches
  • Desk Worker Micro-Stretch Kit — quick moves at your desk, no equipment
  • New Mom Back Recovery Guide — postpartum-specific back and hip pain

📱 Digital Interactive Workbooks

Higher price point, higher perceived value. iPad/GoodNotes optimized.

  • Hyperlinked Digital Planner — interactive tabs for daily tracking, exercise logs, notes
  • Nerve Pain E-Book — nerve-flossing + posture resets + ergonomics
  • Interactive Pain Map — clickable body diagram tracking pain locations

Product 1: "The 21-Day Sciatica Relief Protocol" — $17

The core offer. This is what you sell first.

What's inside:

  • Day-by-day schedule (not random stretches — actual "do this Monday")
  • 3 levels: flare-up / moderate / maintenance
  • Video demos (you doing each move, 2-3 min each)
  • Daily tracking sheet (pain level, what you did)
  • Decision tree: "Still hurting at day 14? Here's why."
  • Desk setup checklist + sleeping positions guide

Why someone pays $17:

  • Structured (not random YouTube videos)
  • Progressive (builds over 21 days)
  • Specific to their condition
  • Accountability (tracking sheet)
  • From a real chiro they can actually see

Product 2: "The Neck & TMJ Reset" — $12

For desk workers, jaw clenchers, headache sufferers. 2-week protocol. Self-release techniques for TMJ. Ergonomic checklist. CTA to dry needling for accelerated results.

Product 3: "28-Day Mobility Reset" — $17-27

Broader audience (top of funnel). Daily mobility routine covering back, neck, hips, shoulders. Video library. This one targets the "I sit all day and everything hurts" crowd.

Start with Product 1. It's the most specific, solves the most painful problem, and has the clearest path to booking an appointment. Products 2 and 3 come after you've proven the model.

05 Content Buckets

Three buckets. That's it. No random treatment videos. No "happy Monday" posts.

🔬 "Does This Work?"

Authority + Education

Position yourself as the expert. Build trust. Get saves and shares.

  • Myth busting
  • Condition explainers
  • Treatment demos (15-30 sec)
  • Patient stories (with permission)
  • Science snippets

→ 2x per week

🏋️ "Try This Right Now"

Value + Saves

Give actionable stuff people actually use. Drives shares and bookmarks.

  • Quick stretches
  • Morning routines
  • "What NOT to do"
  • Self-massage tricks
  • Weekly challenges

→ 2x per week

😂 "Real Talk"

Personality + Relatability

Make yourself memorable. Build the human connection. Be funny.

  • Office moments
  • Relatable pain memes
  • Patient Q&A
  • Day in the life
  • Hot takes

→ 1-2x per week

The third bucket is where you blow up. Educational content builds authority. Value content builds trust. But personality content is what gets shared. A funny Reel about "your back going out putting on socks" reaches 10x more people than a clinical explanation of disc herniation.

06 Post Types & Formats

Not all posts are equal. Here's what works and how much reach each format gets.

🎬

Reels / Short Video (15-60 sec)

Highest reach format on Instagram and Facebook. Show a treatment demo, a quick stretch, a day-in-the-life moment, or a myth bust. Film vertical, keep it tight, add captions.

REACH: ██████████ Highest — this is your primary format
🎠

Carousels (5-10 slides)

Swipeable educational content. "5 stretches for sciatica" with one stretch per slide, photos of you demonstrating. High save rate. Great for the "Try This" bucket.

REACH: ███████░░░ High — especially saved/shared
📸

Static Image + Caption

Single image with a strong caption. Works for hot takes, patient stories, before/after (with permission). Lower reach but higher engagement per impression.

REACH: █████░░░░░ Medium — good for engagement depth
💬

Text-Over-Image / Quote Cards

"Your posture isn't the problem. Your 11 hours of sitting is." Quick to make, shareable, works for the "Real Talk" bucket. Use bold text on a clean background.

REACH: ████░░░░░░ Medium-Low — but easy to produce
📖

Stories (Daily)

Behind-the-scenes, polls, Q&A stickers, "this or that" games. Not for reach — for staying top of mind with people who already follow you. Post daily if possible.

REACH: ██░░░░░░░░ Low reach, high retention — keeps you visible
🎥

Long-Form Video (2-5 min)

For YouTube or Facebook. Deep dives: "Everything you need to know about dry needling." Lower reach but builds serious authority. Repurpose clips as Reels.

REACH: ███░░░░░░░ Low reach, high authority — YouTube/website content

07 Content: Dry Needling

Specific post ideas that educate, build trust, and make people want to book. This is your highest-ticket service — your content should reflect that.

Why dry needling content blows up: People are curious and slightly scared. The visual of a needle going into a muscle is hypnotic on Reels. Combine that with a clear explanation of what's happening and you get saves, shares, and bookings. Lean into the "does this actually work?" angle.

Educational Posts (Authority Bucket)

🔬 Myth Busting

  • "No, dry needling isn't acupuncture" — explain the difference in 30 sec. Side-by-side comparison Reel.
  • "It's not just poking you with needles" — show the trigger point release, explain the twitch response
  • "You don't have to be an athlete for dry needling" — show real patients (desk workers, moms, seniors)
  • "Dry needling doesn't hurt as much as you think" — film real patient reactions (with permission)

📖 How It Works

  • "What actually happens when I needle a trigger point" — slow-mo Reel with voiceover explaining the muscle response
  • "Why your muscle twitches during dry needling" — 20 sec explainer with animation or diagram
  • "The science behind trigger points" — carousel with simple diagrams showing knot → needle → release
  • "What your nervous system does during treatment" — educational Reel, keep it simple

Treatment Demo Posts (Value + Authority)

🎬 Reel Ideas (15-30 sec)

  • "Watch what happens when I needle this trigger point" — close-up of needle insertion, patient's face relaxes, caption explains what you're treating
  • "This one spot is why your neck won't turn" — needle the upper trap, show before/after range of motion
  • "Dry needling for TMJ — here's where we needle" — show the masseter needle, patient reaction, explain the relief
  • "The needle that fixes tension headaches" — suboccipital release, patient exhales, instant relief visible
  • "Dry needling vs. massage for knots" — split screen or comparison Reel

🎠 Carousel Ideas (5-8 slides)

  • "5 conditions dry needling treats that you didn't know about" — one condition per slide with brief explanation
  • "What to expect at your first dry needling session" — step-by-step walkthrough with photos
  • "Before and after dry needling: what changes in your muscle" — diagram showing trigger point → released muscle
  • "How many sessions do you need?" — timeline carousel showing typical treatment progression

Patient Story Posts (Social Proof)

Before/After Narratives (with permission):

  • "She came in with neck pain so bad she couldn't drive. Here's week 3." — patient story Reel or carousel
  • "He'd been dealing with tension headaches for 6 years. 4 sessions later..." — testimonial + treatment clip
  • "I thought I just had to live with it" — patient quote card with their story
  • "My dentist referred me for TMJ. I wish I'd tried dry needling years ago." — quote + treatment demo

Common Questions (FAQ Reels):

  • "Does dry needling hurt?" — honest answer + patient reaction
  • "How long until I feel results?" — realistic timeline
  • "What does it feel like?" — patients describe it in their own words
  • "Is there downtime after?" — explain soreness, what to expect
  • "Can I work out after dry needling?" — practical advice

Personality Posts (Real Talk Bucket)

  • "When the patient says 'I have a high pain tolerance' and then..." — funny reaction Reel
  • "POV: You're about to get dry needled for the first time" — patient perspective Reel, comedic timing
  • "Things patients say before dry needling vs. during" — before/after text overlay Reel
  • "My favorite muscle to needle (yes I have one)" — show it, explain why, personality-driven
  • "The face everyone makes when I needle the IT band" — relatable, shareable

08 Content: Sciatica & Decompression

Sciatica is the #1 searched back condition online. Decompression is the service nobody knows they need. Content bridges both.

The content opportunity: Everyone with leg pain is Googling "sciatica" at midnight. Most chiros post generic "sciatica stretches" content. You'll post content that makes them think "this person actually understands what I'm going through" — and that's what gets them to book.

Sciatica Education Posts

🔬 "Does This Work?" Content

  • "Sciatica isn't a diagnosis — it's a symptom" — explain what's actually causing it (nerve compression, piriformis, disc)
  • "Why your sciatica gets worse when you sit" — anatomy Reel showing pressure on the nerve
  • "The difference between sciatica and piriformis syndrome" — side-by-side carousel
  • "Why stretching alone won't fix sciatica" — explain the root cause vs. symptom management
  • "Your sciatica isn't going away because you're treating the wrong thing" — hot take Reel

🏋️ "Try This" Content

  • "3 stretches that make sciatica WORSE (and what to do instead)" — high-save carousel
  • "The 2-minute routine that helps when sciatica flares at your desk" — seated exercises, office-friendly
  • "Best sleeping position for sciatica" — simple demo Reel with pillow placement
  • "Morning routine if your sciatica is worse when you wake up" — 60 sec Reel, 4 moves
  • "The tennis ball trick for piriformis release" — self-massage tutorial

Decompression Content

Most people don't know spinal decompression exists. Your job is to educate — then they'll ask for it.

📖 Education (What It Is)

  • "What spinal decompression actually does to your disc" — animation or diagram Reel showing negative pressure pulling the disc back
  • "Decompression vs. surgery: what you should try first" — honest comparison carousel
  • "Who is a candidate for spinal decompression?" — list of conditions, screening criteria
  • "What the decompression table feels like" — film a real session (patient consent), explain the pull/rest cycle
  • "Why decompression works when other treatments didn't" — explain the mechanism simply

🎬 Treatment Demos

  • "Watch a real decompression session" — 30 sec Reel of the table in action, patient relaxed, explain what's happening
  • "Before and after MRI: what 20 sessions of decompression can do" — if she has imaging (with permission)
  • "The first thing patients say after decompression" — reaction compilation Reel
  • "Decompression for herniated disc vs. bulging disc" — educational carousel
  • "How decompression helps sciatica" — connect the two services, show the chain: disc compression → nerve pressure → sciatica → decompression relieves it

Combination Content (Dry Needling + Decompression)

The real money is in showing how services work together. This is how you increase patient LTV.

Cross-Service Reels:

  • "Why I use dry needling AND decompression for sciatica" — explain the combo: needling releases the muscle, decompression relieves the disc
  • "The treatment plan for stubborn sciatica" — timeline showing both services over 6-8 weeks
  • "Dry needling for the muscle, decompression for the disc — here's how they work together" — split-screen Reel

Patient Journey Content:

  • "Week 1 vs. Week 6: sciatica patient journey" — progress Reel showing both treatments
  • "She came in for dry needling. Here's why I added decompression." — case study style carousel
  • "The services I recommend most for desk workers" — dry needling + decompression + exercises

Relatable Sciatica Content (Personality Bucket)

  • "When your sciatica decides to flare up at the worst possible time" — relatable Reel (bending to pick something up, getting out of car)
  • "Things people with sciatica are tired of hearing" — 'have you tried yoga?' 'just stretch more' — text overlay Reel
  • "POV: You sneezed and your sciatica said 'absolutely not'" — comedy Reel, high share potential
  • "The walk everyone with sciatica does after sitting too long" — the stiff-legged shuffle, relatable
  • "When someone says 'just stand up more' and you have a herniated disc" — eye-roll Reel
  • "Your back going out putting on socks is a canon event" — meme format, high engagement

Content That Converts to Bookings

The Posts That Actually Drive Appointments

Not all content converts equally. These are the posts that turn scrollers into patients:

High-Conversion Posts:

  • Treatment demos with visible results (before/after ROM)
  • Patient stories with specific outcomes
  • "What to expect" walkthroughs (reduces fear)
  • FAQ posts that answer real objections
  • Combo service explainers (increases LTV)

Why They Convert:

  • They reduce anxiety about the unknown
  • They show real results, not promises
  • They position you as the expert, not just another chiro
  • They answer the questions people are already asking
  • They make booking feel like the obvious next step

09 Sample Week

Seven posts per week. That's the sweet spot for growth without burnout.

Day Bucket Format Example Post
Monday🔬 AuthorityReel"No, dry needling isn't acupuncture. Here's the difference." (30 sec)
Tuesday🏋️ ValueCarousel"3 moves if your sciatica is worse in the morning" (5 slides)
Wednesday🔬 AuthorityReelWatch what happens when I needle this trigger point (20 sec)
Thursday😂 PersonalityReel"When the patient says 'I barely did anything' and then describes moving a couch"
Friday🏋️ ValueReel"Try this weekend: 5-minute routine for low back tightness"
Saturday🏋️ ValueStatic"Stop doing this stretch if you have a herniated disc" (text + image)
Sunday😂 PersonalityStoryPoll: "What's your back pain trigger? A) Sleeping B) Sitting C) Existing"

Batch content weekly. Film 3-4 Reels in one session. Design carousels in Canva on Sunday. Post Stories daily from your phone. Don't try to create content every day — create once, schedule the rest.

10 How to Reach More People

Posting is only half the battle. Here's how to get your content in front of new eyes.

🔍 Hashtag Strategy

  • Local: #LelandNC #WilmingtonNC #BrunswickCounty #SouthportNC
  • Condition: #SciaticaRelief #DryNeedling #LowBackPain #TMJrelief #NeckPain
  • Broad: #ChiropracticCare #MobilityWork #PainRelief #PhysicalTherapy

Use 5-8 per post. Mix local + condition + broad. Local hashtags have less competition — easier to rank.

🤝 Engagement Strategy

  • Comment on local business posts (gyms, yoga studios, PT clinics)
  • Reply to every comment on your posts within 1 hour
  • DM people who engage with your content (not salesy — helpful)
  • Collab with local fitness instructors for cross-promotion
  • Share patient success stories (with permission) and tag them

📍 Google Business Profile

  • Post 1x/week (repurpose from content calendar)
  • Respond to every review within 24 hours
  • Answer Q&A questions posted on your listing
  • Add photos monthly (office, treatment rooms, you working)
  • List ALL services with descriptions

📧 Email List

  • Every digital product buyer = email subscriber
  • Free lead magnet on your bio link (sciatica checklist)
  • Weekly email: 1 tip + 1 CTA to book
  • Use Mailchimp or ConvertKit free tier
  • Email list = audience you own (unlike social followers)

11 The Ad Strategy

Facebook/Instagram ads that sell the digital product — not "book now" ads.

Why NOT Google Ads (Yet)

  • Google Ads CPC for chiros: $15-35 per click
  • $200/month = 6-13 clicks
  • Without online booking, most clicks are wasted
  • Save the $500 Google promo for when the funnel is proven

Why Facebook/Instagram First

  • CPM: $8-15 (vs $25-45 on Google for local)
  • $200/month = 13,000-25,000 impressions
  • Conversion = email opt-in or product sale (works 24/7)
  • Wide targeting (50mi+) = more people, cheaper clicks
  • Retargeting built in

The Funnel

Facebook Ad
→
Landing Page
→
$17 Guide Sale
→
Email Sequence
→
Book Appointment

Ad Examples That Work

Ad 1: The Scroll-Stopper (Video, 15-30 sec)

"This muscle right here is why your sciatica won't go away." [shows needle going in, patient relaxes] "I've treated 200+ patients with sciatica. Here's what I wish they knew before their first visit." → Link to guide

Ad 2: The Relatable Pain (Static)

"You: I just slept wrong, it'll be fine. Also you: [can't turn head, walks like a robot, avoids sneezing] — 3 things making your neck pain worse. Free guide →"

Ad 3: The Social Proof (Before/After)

"She came in at a 9/10 pain level. Couldn't sit through her kid's soccer game. Week 4: back to running. Here's what dry needling actually does." → Link to guide

Wide targeting changes the game. Don't limit ads to 5-10 miles. Run statewide or 50mi+ radius. The digital product sells to anyone. The person in Raleigh who buys the guide funds your ad spend. The person in Southport who buys it books an appointment.

12 Phased Rollout

Don't try everything at once. Build in layers.

Phase 1

Foundation + First Revenue

Month 1-2 — Get the core pieces in place and start generating revenue from the digital product.

ActionCostExpected Result
Google Business Profile optimization$0Better local visibility
Create the sciatica guide (record exercises on phone)$0 (your time)Digital product ready to sell
Set up landing page + Stripe checkout$0Sales page live
Facebook ad campaign (wide targeting, 50mi+)$200/mo20-40 guide sales/mo ($340-680)
Content calendar (7 posts/week)$0Growing social presence
Email list setup (Mailchimp free)$0Capturing leads
Phase 2

Scale What Works

Month 3-4 — Double down on what's converting. Add the Google Ads promo.

ActionCostExpected Result
Optimize ads (kill losers, scale winners)$200-400/moLower cost per sale
Launch Google Ads (use $500 promo)$500 (free credit)High-intent local leads
Add product #2 (Neck & TMJ Reset)$0 (your time)Second revenue stream
Email nurture sequence (5 emails)$0More bookings from list
Retargeting ads (people who visited but didn't buy)$50/mo2-3x conversion rate
Phase 3

Full Machine

Month 5+ — Everything is running. Focus on optimization and new products.

ActionCostExpected Result
Full ad management (Facebook + Google)$300-500/moConsistent patient flow
New digital products quarterly$0 (your time)Growing product revenue
Online booking + SMS automation$50-80/moHigher conversion rate
Weekly email newsletter$0Retention + rebookings

13 Done-For-You Services

Everything above is free to implement yourself. If you want help building it faster, here's what I offer.

$150 one-time setup

Content Calendar + Strategy

30 days of content planned, written, and ready to post.

  • Full content calendar (7 posts/week, 3 buckets)
  • Captions written for each post
  • Format recommendations (Reel, carousel, static)
  • Hashtag sets for each post
  • Posting schedule optimized for your audience
$250 one-time setup

Digital Product Build

Your sciatica guide, built and ready to sell.

  • Full guide written (21-day protocol)
  • PDF design and layout
  • Exercise descriptions (you record the videos)
  • Landing page + checkout setup
  • Email delivery automation
$350 one-time setup

Launch Package

Everything you need to start selling and running ads.

  • Content calendar (30 days)
  • Digital product built
  • Landing page + checkout
  • Facebook ad campaign (3 ad variations)
  • GBP optimization
  • Email welcome sequence (3 emails)
$200 /month

Monthly Management

Ongoing support to keep the machine running.

  • Monthly content calendar refresh
  • Ad optimization and reporting
  • GBP management (posts, reviews)
  • New digital products quarterly
  • Email marketing

Ready to Fill Your Schedule?

Let's talk about what makes sense for your practice and budget. No pressure, no contracts — just a plan that works.

Book a Quick Call →

15 Community & Challenges

The layer that turns a $17 PDF into a $47-97 program — and builds a patient pipeline.

10-15% PDF Completion Rate
40-60% Community Completion Rate
$47-97 Justified Price Point
∞ Referral Engine

Why community changes everything: A PDF is passive. Someone buys it, reads it, maybe does the exercises. Add accountability, shared experience, and live interaction — completion rates 4x, results improve, and people who finish tell friends. Plus, community members who don't get full results from the guide? They book appointments.

Product Tiers — The Ladder

$17

Self-Guided

The entry point. Proves demand.

  • 21-Day Movement Program (PDF)
  • Exercise video library
  • Daily tracking sheet
  • Disclaimer + screening
$47

Guided

Community + accountability. Where the real results happen.

  • Everything in Self-Guided
  • 30-day private community access
  • Weekly check-in prompts (Day 7, 14, 21, 30)
  • Progress sharing threads
  • Accountability partner matching
  • Weekly Q&A post from the chiro
$97

Intensive

Live interaction + premium access. The patient pipeline.

  • Everything in Guided
  • 4 weekly live group calls (Zoom, 30 min)
  • Extended 60-day community access
  • Bonus: "When to See a Chiro" deep dive
  • Priority booking link for appointments

The Cohort Challenge Model

Don't just sell the guide. Run it as a live challenge with a start date, shared experience, and community energy.

"The 21-Day Back Health Challenge"

How it works:

  • Specific start date — "Next cohort starts Oct 1" (creates urgency)
  • Everyone does the same daily routine — shared experience builds bonds
  • Daily check-in thread — "How did Day 3 feel?"
  • Weekly live call — Q&A, exercise demos, common mistakes
  • Leaderboard for engagement — Skool does this natively
  • Completion badge — social proof + discount on first appointment

Why cohorts work:

  • Start date creates scarcity
  • Shared experience = people cheer each other on
  • Completion rate skyrockets (nobody wants to quit on the group)
  • Run every 4-6 weeks = recurring revenue
  • Each cohort = new testimonials and success stories
  • Community members become patients

HIPAA-Safe Community Rules

These people are NOT patients — they're product buyers. HIPAA doesn't technically apply. But protect her anyway.

Community Guidelines (Pin This)

✅ Share:

  • Your progress and how exercises feel
  • What you're learning
  • Wins and struggles (general)
  • Form check requests
  • "Has anyone else experienced..."

❌ Don't Share:

  • Medical diagnoses
  • Specific health conditions
  • Medication information
  • Personal health records
  • Requests for individual medical advice

If you need specific medical guidance: Book a 1-on-1 assessment → [booking link]. The community is for general wellness support, not medical advice.

Platform Options

🏆 Recommended: Skool ($99/mo)

  • Built for course + community hybrid
  • Native gamification (leaderboards, points)
  • Structured modules + community in one place
  • Easy to replicate for other chiros
  • $99/mo — covered by 2-3 Tier 2 sales

💰 Budget Start: Facebook Group (Free)

  • Zero cost to start
  • Everyone already has Facebook
  • Structured posts with Google Docs for check-ins
  • Move to Skool once revenue justifies it
  • Harder to charge for — use as bonus to paid guide

The Scalable Model (Your Play)

Test with her. Prove it works. Package it. Sell to other chiros.

Test with her
→
Run 2-3 cohorts
→
Document results
→
Build template
→
Sell to chiros

The pitch to other chiros: "Dr. [Name] went from 10-15 patients/month to 25+ using this exact system. Here's the proof. Here's the template. Want me to build it for you?" — $1,500-3,000 for the full system, or $500/mo managed.